Industries
One engine. Every exterior trade.
Each Territory X-Ray is tuned to the trade you run — measured roof sizes for roofing, gutter linear feet for gutters, wall material for siding, FEMA flood risk for drainage. The same map, scored a different way for each crew you send out.
Lead trades — deepest data
The five exterior trades with their own moat.
These five have the most signal we can extract from the public record without ever buying a list — and the most measurable ROI when we get the targeting right.
Measured roofs, storm cohorts, and the homes the permit data says haven't been re-roofed yet.
Free LiDAR-measured roof size (the real squares-driving variable), 12-year permit window, NOAA hail cohort overlays, and material from the county record.
Roof-replacement-readiness, azimuth, and the homes worth a solar pitch this year.
The roofs young enough to stay on long, old enough to invite a re-roof-plus-solar bundle — scored with measured size and orientation so the deal pencils out before the door knock.
Estimated linear feet of gutter and downspout per home — quoted before the door knock.
Building footprint extracted from the county GIS, perimeter calculated per home, neighborhoods clustered by how much gutter work is actually on the ground.
Wall material per parcel — so 490,000 masonry homes don't waste your mailers.
Frame, stucco, and vinyl homes are the buyers. Brick and stone aren't. We pull the wall material straight from the county record and skip the rest.
FEMA flood zones, First Street risk factor, and basement type — the only three signals that matter.
Per-home flood-risk and basement context built from the official public record. The neighborhoods where waterproofing actually sells, ranked.
Run more than one trade? The Cross-Trade Briefing names the best bundle play.
Same map, every crew scored together. One mail drop, multiple offers, shared truck-roll. The neighborhood where roofing + gutters + siding are all hot — and the one neighborhood to send each crew to next.
More exterior trades
Same engine, lighter signal — campaign-planning maps for the rest.
For these trades we have parcel density, ownership, year built, lot size, and (where relevant) flood or storm context — enough for a cluster-density campaign map. Less moat than the five above, but still a smarter target than a homeowner list.
Visible pools and route density
Reviewed pool candidates from aerial signal, clustered into deployable routes.
Open Snow RemovalDriveway type and density
Lots clustered by driveway pattern for plow-route economics.
Open LandscapingLot size and turf cluster
Neighborhoods grouped by lot size and turf density.
Open Asphalt / CementDriveway age and density
Streets where driveway condition is most likely campaign-worthy.
Open FencingLot perimeter and fence age
Lot perimeters and the homes most likely to need a new line.
Open ChimneyChimney presence and age
Homes with chimneys, age bands, fuel type where the record carries it.
Open Tree ServiceCanopy density and lot proximity
Tree canopy near structures by neighborhood, storm-window overlay.
Open IrrigationLot turf area
Turf area per lot, clustered by ownership and home value bands.
Open Pond ServiceVisible water features
Reviewed pond candidates from aerial signal, plus the homes around them.
OpenThe platform
Whatever you run, the workflow is the same.
Pick your trade, pick your market, get the X-Ray. The campaign map and revenue tracking come next.
Territory X-Ray
Neighborhoods ranked, with the reasons behind each rank. Your trade, your market.
Campaign Map
Deployable target list — owner-occupant vs investor, recently-serviced suppressed — with projected ROI.
Cross-Trade Briefing
If you run more than one trade, the one neighborhood to bundle. Shared truck-roll, layered offer.
Revenue Command
Monthly response → booked → sold tracking, and the next neighborhood to test.
Pick a trade. Pick a market. We'll do the rest.
Bring one service area and one trade. Leave with the ranked neighborhoods, the first campaign map, and a clear decision on where your next marketing dollar goes.
Request a Territory X-Ray