Territory

Pricing · Growth

Start with your territory.

One market, one trade, one flat-fee diagnostic. Add a focused campaign or a managed website when your business needs it.

Territory X-Ray
$1,500–$2,500

The starting point: a full read on your service area before you spend a dollar in it.

  • Service-area scan across every neighborhood you work
  • Ranked neighborhoods with a reason code for each
  • Your first Campaign Map, one deployable cell
  • Recommended offer angle for the top cluster
  • A review call to walk the results
Campaign Map
Quoted

Turn the diagnostic into deployable campaigns, market by market.

  • Address list for the neighborhood you pick: owner-occupant flags, permit-on-record and out-of-fit homes flagged with the reason
  • Per-home reason codes for honest, specific outreach
  • A held-out control group assigned before the drop, so the result can be read
  • Planning economics per cell: campaign cost, break-even jobs, contribution scenarios, every assumption shown
  • Priced by market size and cadence
Revenue Command
Monthly

Keep the loop running once the first campaign is live.

  • Managed review of recorded outcomes for mailed and held-out homes
  • A documented reporting window and clear gaps in the job records you supply
  • The next neighborhood to test each month
  • Cross-Trade Briefing if you run more than one crew
  • Cancel anytime; it's a service, not a contract

Growth runs on the served Cook County data record: assessor snapshot 2026-08-15, permit file dated 2026-05-20, hail window 2021-08 to 2026-08. Scores are an ordinal campaign priority, not a probability that any home needs work.

Also from TerritoryX

Websites is live. Front Office is planned.

Both are bought separately from Growth. Neither needs a Territory X-Ray first.

Managed WebsitesAvailable now

A clean five-page site, built from your facts, with a form that reaches you.

  • Preview first. Nothing is billed until you have seen and approved your site.
  • Hosting, uptime checks, and up to 30 minutes of routine edits a month included.
  • You own the domain. If you leave, you get your site files.
  • Basic search setup, a Google review link and printable QR launch kit included. Ongoing SEO is scoped separately.
$499 to launch, then $99 a monthFrom launch day. Cancel any time.
Front OfficePlanned · pilot interest

Inbound intake, scheduling, and invoice follow-through, run for you.

  • Not operational today. A first pilot contractor is being lined up.
  • Planned scope: approved-question answering, estimate-visit booking from live availability, invoices prepared from approved work, human handoff with context.
  • Tell us about your scheduling and invoicing workflow to discuss whether the pilot fits.
Discuss a pilotTell us your scheduler and invoicing system. We will say whether a pilot fits.

Run your own numbers

What would a campaign contribute in your shop?

The funnel arithmetic matches the TerritoryX campaign engine. The gross-margin and inspection-cost lines are added here so the headline is contribution profit after campaign and inspection costs, not revenue. Every default is an assumption; replace it with your own numbers. Nothing you type is sent or stored.

Campaign Inputs

Default is the roofing planning value in the served data record. Set yours.
Assumption. Revenue minus materials, labor, and subs, before campaign and inspection costs.
Assumption. Drive time, the estimator's hour, and fuel for each inspection, sold or not.

Funnel Rates: conservative / base / optimistic

Response rate (mailed → responses)
Conservative
%
Base
%
Optimistic
%
Response → inspection
Conservative
%
Base
%
Optimistic
%
Inspection → sale
Conservative
%
Base
%
Optimistic
%
Campaign costmail plus setup$0
Break-even sold jobscontribution basis, before inspection costs0
Break-even sold jobsrevenue basis, the old engine line0
Conservative
$0
contribution after campaign and inspection costs
Responses0
Inspections0
Sold jobs0
Revenue$0
Gross profit on jobs$0
Inspection cost$0
Campaign cost$0
Contribution$0
Contribution per $1 of campaign spend0x
Revenue multiple (old engine line)0x
Base
$0
contribution after campaign and inspection costs
Responses0
Inspections0
Sold jobs0
Revenue$0
Gross profit on jobs$0
Inspection cost$0
Campaign cost$0
Contribution$0
Contribution per $1 of campaign spend0x
Revenue multiple (old engine line)0x
Optimistic
$0
contribution after campaign and inspection costs
Responses0
Inspections0
Sold jobs0
Revenue$0
Gross profit on jobs$0
Inspection cost$0
Campaign cost$0
Contribution$0
Contribution per $1 of campaign spend0x
Revenue multiple (old engine line)0x
How the numbers are built. Campaign cost = homes mailed × mail cost + setup. Responses = homes × response rate; inspections = responses × inspection rate; sold jobs = inspections × close rate. Revenue = sold jobs × average job value. Gross profit on jobs = revenue × gross margin. Contribution = gross profit on jobs − inspection cost − campaign cost. Contribution per $1 = contribution ÷ campaign cost. The revenue multiple, (revenue − campaign cost) ÷ campaign cost, is the older engine line and is shown only so you can compare; it ignores your margin and your inspection time. Break-even (contribution basis) = campaign cost ÷ (average job value × gross margin), before inspection costs. Defaults for margin, inspection cost, and the three rate columns are assumptions, not measured results from any TerritoryX campaign.

Planning estimates from assumed rates, not guaranteed results. Outcomes depend on list quality, offer, creative, timing, and follow-up. Re-fit every assumption from your own first campaign, using both the mailed and the held-out group, before scaling.

TerritoryX · campaign-planning tool · no data is sent or stored.

Straight answers

What you're actually buying.

Is the X-Ray a subscription?

No. The Territory X-Ray is a one-time diagnostic for your service area. The Campaign Map is quoted per market, and Revenue Command is an optional monthly service you can stop anytime.

What do I walk away with for $1,500–$2,500?

Your neighborhoods ranked with the reasons behind each rank, your first deployable Campaign Map cell, a recommended offer angle, and a review call. Enough to run one real campaign and decide whether the territory is worth more.

Do I get homeowner names and phone numbers?

No. The Campaign Map is a deployable target file (addresses, owner-occupant flags, suppression) for your own direct mail, canvass, or door-knock. We do not sell or distribute homeowner contact data.

What if I work outside Cook County?

Our deepest data is Cook County, Illinois. Elsewhere we work from the parcel, GIS, and ownership layer the county publishes plus the public NOAA hail layer. The X-Ray still runs; the moat just narrows. See the layer-by-layer coverage matrix, or tell us your county and we'll be straight about it.

Are the roof sizes measured?

No. Roof sizes in the served data are provisional estimates from assessor building records, calibrated on 26 measured Cook County roofs, with quality checks still pending. They rank neighborhoods; they are not a takeoff, and every quote still starts with your own inspection.

Can I buy Front Office today?

Not yet. Front Office (inbound intake, estimate-visit scheduling, invoice preparation and follow-through) is a planned service. We are lining up a first pilot contractor, and setup, monthly, and usage pricing will be published only after the pilot has measured what it costs to deliver. You can register pilot interest and tell us which scheduler and invoicing system you use.

Why does the calculator show contribution instead of ROI?

Contribution accounts for your gross margin, inspection visits, and campaign cost. It shows what the campaign could contribute before your fixed overhead. The revenue-only comparison is shown separately with its limitations.

Ready to see your territory?

Bring one market and one trade. We'll come back with the ranked neighborhoods and the first campaign map.

Request a Territory X-Ray