The platform
From a service area to a sold job.
Four steps, each one a deliverable you can act on. Start with the diagnostic; every step after it builds on the same real-data map of your territory.
Territory X-Ray
Neighborhoods ranked, with the reasons behind each rank.
Campaign Map
A deployable target list with projected ROI.
Cross-Trade Briefing
Where to send each crew, and the best bundle.
Revenue Command
Response to booked to sold — tracked monthly.
Step 01 · The diagnostic
Territory X-Ray
Every neighborhood in your service area, scored 0–100 on the property signals that drive your trade — then ranked. No black box: each rank carries its reasons.
- Cluster-level rank with a score you can explain to a crew
- Reason codes for every neighborhood — why it ranked high or low
- Owner-occupant vs absentee split
- Storm-cohort year and permit-suppression share where they apply
Step 02 · The deployable
Campaign Map
Pick a neighborhood and the X-Ray becomes a deployable target list — clean addresses, owner-occupant flagged, recently-serviced homes already suppressed. Every row carries its own reason code so you can write the offer around the truth.
- 100% addresses, owner-occupant vs investor flagged
- Per-home reason code so the outreach is honest and specific
- Suppression: recently serviced, vacant, or out-of-fit homes removed
- Tracking IDs for QR codes, unique URLs, and call attribution
- Projected ROI band — break-even job count and base multiplier
Step 03 · The multiplier
Cross-Trade Briefing
Run more than one trade? The same map scores every crew together and names the single best neighborhood to campaign as a bundle — one mail drop, layered offers, shared truck-roll — plus where to send each crew separately.
- Every trade you run, scored on the same territory
- The one neighborhood where your trades overlap hottest
- Per-crew routing: where each trade earns most on its own
- Bundle economics — one drop, multiple offers
Step 04 · The loop
Revenue Command
Once a campaign is live, Revenue Command tracks it month over month — response, booked estimate, sold job — against plan, flags where spend is leaking, and picks the next neighborhood to test from the same ranked map.
- Actual-vs-plan on response, booked, and sold
- Leakage flags where the funnel drops
- The next neighborhood to test — excluding ones already run
- A standing record of what your territory actually returned
Guardrails
What we say. What we don't.
Rank neighborhoods and homes on public-record property signals — and show the reason behind every one.
Suppress out-of-fit and recently-serviced homes so you don't waste a mailer.
Project an ROI band and the break-even job count for your service area.
Claim a specific property is damaged. Measurements are estimates for contractor review.
Sell raw homeowner contact lists. The Campaign Map ships only to the contractor running it.
Promise a job count or imply government affiliation.
Start with the diagnostic.
Bring one market and one trade. We'll come back with the ranked neighborhoods and the first campaign map — and you decide where your next dollar goes.
Request a Territory X-Ray