The platform
From a service area to a sold job.
Four steps, each one a deliverable you can act on. Start with the diagnostic; every step after it builds on the same real-data map of your territory.
Territory X-Ray
Neighborhoods ranked, with the reasons behind each rank.
Campaign Map
A deployable target list with projected ROI.
Cross-Trade Briefing
Where to send each crew, and the best bundle.
Revenue Command
Response to booked to sold, tracked monthly.
Step 01 · The diagnostic
Territory X-Ray
Every neighborhood in your service area, scored 0–100 on the property signals that drive your trade, then ranked. Each rank carries its reasons.
- Cluster-level rank with a score you can explain to a crew
- Reason codes for every neighborhood, showing why it ranked high or low
- Owner-occupant vs absentee split
- Storm-cohort year and permit-suppression share where they apply
Step 02 · The deployable
Campaign Map
Pick a neighborhood and the X-Ray becomes a deployable target list: clean addresses, owner-occupant flagged, recently-serviced homes already suppressed. Every row carries its own reason code so you can write the offer around the truth.
- 100% addresses, owner-occupant vs investor flagged
- Per-home reason code so the outreach is honest and specific
- Suppression: recently serviced, vacant, or out-of-fit homes removed
- Tracking IDs for QR codes, unique URLs, and call attribution
- Projected ROI band, plus break-even job count and base multiplier
Step 03 · The multiplier
Cross-Trade Briefing
Run more than one trade? The same map scores every crew together and names the single best neighborhood to campaign as a bundle (one mail drop, layered offers, shared truck-roll), plus where to send each crew separately.
- Every trade you run, scored on the same territory
- The one neighborhood where your trades overlap hottest
- Per-crew routing: where each trade earns most on its own
- Bundle economics: one drop, multiple offers
Step 04 · The loop
Revenue Command
Once a campaign is live, Revenue Command tracks it month over month (response, booked estimate, sold job) against plan, flags where spend is leaking, and picks the next neighborhood to test from the same ranked map.
- Actual-vs-plan on response, booked, and sold
- Leakage flags where the funnel drops
- The next neighborhood to test, excluding ones already run
- A standing record of what your territory actually returned
Guardrails
What we say. What we don't.
Rank neighborhoods and homes on public-record property signals, and show the reason behind every one.
Suppress out-of-fit and recently-serviced homes so you don't waste a mailer.
Project an ROI band and the break-even job count for your service area.
Claim a specific property is damaged. Measurements are estimates for contractor review.
Sell raw homeowner contact lists. The Campaign Map ships only to the contractor running it.
Promise a job count or imply government affiliation.
Start with the diagnostic.
Bring one market and one trade. We'll come back with the ranked neighborhoods and the first campaign map. You decide where your next dollar goes.
Request a Territory X-Ray